Built from a real Amazon business, not a startup whiteboard.

Our story

I started selling on Amazon.in in September 2019 — WOODFRESS, cold-pressed oils, two SKUs at launch. One question ran every morning: how do I get these products in front of the most buyers? The answer was Amazon Ads, and so the routine set in. Log in, check campaigns, compare periods, adjust bids and budgets, read search terms, decide what to push and what was quietly wasting money. Every few weeks, a three-to-four hour overhaul. Every few months, a harder structural refresh just to stay alive in a crowded category.

I tried PPC tools, agencies, and outside help. The core pain stayed the same: most mornings, I was back doing it myself. Manual ads management keeps pretending to be manageable long after it has become too repetitive and too fast-moving for one person to hold with consistency — while also running sourcing, packaging, inventory, pricing, and dispatch.

I had been a developer until 2008, so I knew how much time technical work eats even when the logic is clear. In early 2026 that changed the math: I started using AI to design and write code, and to run automation locally on my own machine. The obvious question followed — Amazon gives sellers API access, so what if a disciplined system could do my ads work too, safely?

The full system was the answer: a daily pipeline that pulls Amazon Ads data, analyzes it, generates guarded recommendations, dry-runs them, routes approval, executes the approved changes, and reconciles the outcome. One switch in the morning, and the day’s ads work is done before I reach my desk with coffee.

One point I want to be straight about: I did not write the code by hand — AI did. But the architecture, business logic, data requirements, and Guardrails had to come from me. That part didn’t disappear; it became more important. The machine carries the repetition. Judgment stays human. AdsPlane is that system, now available to other sellers — with the same discipline, the same safety model, and the same refusal to confuse automation with magic.

— Jitendra, Founder, AdsPlane