The whole path, not the last click
Last-click ACOS punishes campaigns that introduce or assist a purchase earlier in the journey. AMC path-to-conversion data reveals those assists, so the engine can value a campaign for the role it actually plays.
AMC integration
AMC path-to-conversion
AdsPlane pulls Amazon Marketing Cloud path-to-conversion data and turns assist signals into better recommendations — so campaigns that support winning journeys are kept, not cut on last-click ACOS alone.
Assist scoring
Assist signals bias campaign recommendations toward journey support — a campaign that consistently helps convert isn't cut just because it rarely takes the final click.
Cadence by tier
AMC path-to-conversion pulls bi-weekly on Hosted Starter and weekly on the higher tiers, with a manual “pull now” when you want fresh data.
At a glance
- Bi-weekly PTC pull on Hosted Starter; weekly on higher tiers
- Assist scoring biases recommendations toward journey support
- Manual “pull now” when you want fresh data
Get started
Put your Amazon Ads on a Runbook.
Start in Shadow Mode for free, or take Hosted Starter for a 30-day trial — approve from Telegram, execute safely, reconcile everything.