The Growth Engine

The daily Runbook optimizes the campaigns you already run. The Growth Engine is the other half: it finds and activates new advertising opportunities — and it does so under the same safety model.

What it expands

Seeded from your strongest products, the Growth Engine pulls Amazon's own recommendations for:

• New Sponsored Products keywords (added as exact match)
• Product targets and category targets
• Sponsored Display targets

Each new target is routed into a clean destination — a dedicated growth ad group, or an existing category campaign — rather than crowding your working ad groups.

Disciplined, not blind harvesting

The engine only expands where it makes sense:

• It seeds from products economically important enough to fund growth — not every product, and never quarantined ones.
• It skips generic, low-relevance terms.
• It checks the whole account for duplicates and cannibalization before adding anything.
• Every launch bid is capped by that product's economics — growth can explore, but never above what the product can convert profitably.
• Every candidate carries a confidence score, and only those clearing your threshold become actions.

The same safety model

Growth uses the exact safety posture of the daily loop:

• Each expansion becomes a Manifest action, bounded by your Guardrail Policy.
• It is dry-run first, then approved at the same gate — web or Telegram.
• It executes through the same engine and is reconciled afterward.
• Auto-approval is opt-in and stricter here — it can require AMC assist support before a growth action runs unattended.

Campaign creation is advisory-only

When existing campaign structure isn't enough, the Growth Engine will suggest new campaigns — with proposed ad groups, targets, launch bids, a test budget, and stop/rollback notes — but it never creates a campaign on its own. You review the advisory and set it up if you agree.

Cadence

The Growth Engine runs on its own configurable schedule, separate from and after the daily Runbook, so expansion never disturbs your daily optimization.

See the Growth Engine product page for the overview.